I used to often think about this one a little bit too much. How will I build that online presence that will take my career one step further without posting new art?
We live in a world where we are constantly required to be present if we want others to notice our work, so getting all comfortable and stop presenting your work to others is a risk not many people are willing to take.
You only have to browse Artstation for a minute to come across work from 100 different artists, so even when you post new pieces, chances are they will drown in the sea of miniatures that compose the front page of the website.
All the previous statements can be applied to Twitter, Facebook, Instagram, or any other social media that you can use to promote yourself.
Am I negative about this? Maybe. Is it the reality we live in? Absolutely.
So what does this mean? Should we all drop what we are doing and let our work die in a computer’s folder, waiting for the least busy time to publish it?
You see, I’ve never been a fan of conformism. Doing things or not doing them just because all odds aren’t in my favor is not how I play.
Nowadays, it seems like the way to get known is by posting great art, but that’s extremely far from being true.
It is sad to see how everyone is focused so hard on getting likes that will get them so little when there’s something way more valuable than this.
On the top of your head right now, can you think about how many people out there are way better than you at art? Probably the list is endless.
Now, how many of those actually helped you become a better artist? Chances are you can count those with the fingers of one hand.
As the title of this post says, your art is nothing without the human behind it.
At first, this might sound obvious, but think about it, would you still enjoy the creations of an individual you dislike? Not as much.
Because we live in the world we do, where our art gets hidden in the waves of publications, it is necessary to look for other ways to stand out, so that’s where the human side of the equation comes to play.
It is now common to see forums like Polycount filled with posts from days ago. A big sign of a decaying platform, so how on earth are we supposed to help others without a platform like that?
There are many different ways.
Discord has eaten the forum’s lunch, meaning they took almost all their active users and gave them a real-time platform to do what they were doing.
Servers like The DiNusty Empire or the one being built for this blog are the best options to give feedback, provide it, share resources, etc.
If you have something bigger to share with the world, Artstation offers a good blogging experience to share your thoughts.
If your itch to help others is bigger than that, and you have the time, why not posting tutorials to YouTube?
I could go on and on with ways to help other artists reach their goals, but that is not the purpose of this article.
I’m all for helping others and have been reaping the benefits from doing so for the last 3 years.
To wrap this up, do you want to build an online presence? Start by developing good connections with others, be useful, and be nice. The great quality will come with the years, but amending your past spoiled relationships will probably take more than time.
Helping one person every day or two will leave you with hundreds of connections in a year.
Be one of those artists that can be counted with the fingers of one hand.